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![]() (Sundays aren’t counted, but generally set aside as days of renewal and celebration-”mini-Easters” of sorts.) Whatever you might think about popular practices, “Lent is first and foremost about the gospel making its way deeper into our lives,” Kendal Haug and Will Walker observe. On the Christian calendar, Lent (from Latin, meaning “fortieth”) is the 40 days beginning on Ash Wednesday and leading up to Easter Sunday. Lent strikes many Protestants as the exclusive domain of Roman Catholics, but this season can serve any Christian as a unique time of preparation and repentance as we anticipate the death and resurrection of Jesus. So where is the Gospel Coalition? Well, today the blog posted two items recommending Lent to is gospel allies. ![]() In keeping with its 2011 campaign to give customers a healthier choice, Irwin said the Fish McBites give parents another selection to choose from.” The reporter added that, “The poppable fish-bites will float on participating McDonald’s menus though March to coincide with the season of Lent.” As one news story has it, “Brian Irwin, director of marketing for McDonald’s USA, told the Associated Press that research revealed parents want the seafood option. McDonald’s has for a limited time made available Fish McBites and this offering just happens to coincide with the transition from Fat Tuesday to Ash Wednesday, and will be available through March. ![]() ![]() If I didn’t know better, I would suppose that Crossway Books, the patron of the Gospel Coalition, is a subsidiary of McDonald’s. ![]()
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